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Nowadays, the rapid development of the media affects each individual in many different ways. However, I firmly believe that the influence of media can easily brainwash viewers to think in a same way.
On the one hand, the media allows people to think outside of the box. Even a book only consists of a single view point rather than dealing with multiple views. Surprisingly, the media provides a way to consider one topic in a wider range of perspective quickly and effectively. According to a research in Chin that was done over a decade, there was a significant difference between the thoughts of older generations and new generations. These younger citizens were able able to response on a controversial issue in various views which were conveyed in numerous media platforms.
Although it seem like the media has positive impact on the individuals in the society, we still do no have an ability to distinguish what is right or wrong. Especially for younger children, they only perceive what is on the screen and cannot evaluate whether an action or a belief is morally correct. This consequence also occurs to adults as well when a certain beliefs and values are consistently viewed in the media. For example, a documentary aired in the UK showed an impact of media on people's views. After each participants were shown a political talk show, they were asked certain questions which were related to a political issue. In a short period of time, almost 90 percent of the respondent had the similar view as the show.
While it is apparent that the media can foster creativity, sometimes it can also brainwash people without realising it. Hence we all need to be aware of the influence that the media has and use it appropriately. |