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In recent years, it is argued that the
advertisements are showing off their huge effects by encouraging people to buy
the items, even though they are not needed. I think that this is reasonable
opinion, but I partially agree with this idea, considering the new media
environment.
Many experts maintain that advertisements
can construct the desire for products so that people tend to buy useless ones.
In particular, many pop stars who appear in the advertisements play an
important role in making people have the goods. For example, the majority of Korean
young people have brought brand new ear-phones that a singer, Suzi, advertised
in a TV commercial, although they already have the old ones. This indicates
that people sometimes buy some goods to be similar to whom they like, although
they are not really in need of them.
However, I believe that this phenomenon
would disappear in the future because of the new media environment that could
allow them to rethink what they really want to get. These days, the internet provides
people with many ways to gain information regarding some goods, while they
could have it by accepting one-way oriented mass media such as TV or radio in
the past. Accordingly, as consumers can actively access and compare many items
by searching for them in the internet, they are more likely to take long time
to deeply think which goods are really useful for their lives.
In conclusion, although a lot of consumers
have decided to purchase some items because of the power of the advertisements,
not their own needs, I think that they would be less affected by them in the
near future. This is because the internet would give people opportunities to
rethink what they really want to have. |